I’m Jasmine, first-time mama to Wylder and a professional singer and vocal coach. Confidence and self-expression have always been at the heart of what I do, but this journey has stretched and grown me in ways I never expected.

I started the business because I simply wanted more freedom. I was working 50+ hour weeks, and when my husband and I became parents, I just knew I didn’t want to rush through motherhood. I didn’t want to be physically present but mentally elsewhere. I wanted to slow down. To prioritise my nervous system. To create space for presence, flexibility, and what I now call my lifelong maternity leave.

The biggest shift has actually been internal. I trust myself more than I ever did before. My confidence feels rooted now, not performative and not forced. I feel calmer, more self-led, and more intentional in how I move. There is a congruence between what I say I value and how I live day to day.

Financially, it has given us choice, and that is something I will never take for granted. We were able to go private for Wylder’s birth and support him through surgery without the added layer of financial stress, which meant everything at the time. We have also been able to travel as a family and enjoy multiple holidays together.

But the most valuable thing we have gained through this business model is not the money. Money was the vehicle - what it gave us was time.

I have had the time to watch my son through every milestone. I have had slower mornings. More peace. More presence. I no longer work 50+ hour weeks, and I no longer feel torn between ambition and motherhood.

I have a lifelong maternity leave and the space to build a life exactly by my own design. On my terms, at my pace, with my family at the centre of it all.